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Organic – the truth is out

The truth about organic is too good to keep to under wraps so we’re taking the word out to consumers with our -  
Organic Consumer Awareness Campaign

This year, the BFA will educate a more widespread, mainstream public on the many benefits of buying and consuming organic in the new Organic Consumer Awareness Campaign.

It will be the first major co-ordinated marketing effort made by organic industry representative groups in Australia!

The campaign has been designed based on recognition of strong growth in the Australian organic sector.

Feedback has shown many organic operators feel the time is ripe for a more consumer orientated approach to organic promotion.

The campaign aims to communicate the benefits of certified organic food in an easily understood language, and to assist consumers to identify these products.

An aspect of the campaign will be to position the organic Bud logo as the “heart tick” of the organic industry, synonymous with top-quality organic, healthy, green, and humanely produced products.

BFA is now offering exclusive sponsorship options to businesses who are interested in participating in the Organic Consumer Awarness Campaign.
For a detailed brochure please click here.